Ascerta Search Marketing Blog

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E-commerce isn’t working on Facebook

So Facebook isn’t going to become the next Amazon anytime soon. Hardly surprising that, is it. Bloomberg recently reported that a number of large brands have closed down their e-commerce offerings on Facebook.  The fact that the stores have been pulled isn’t really that interesting. The platform is still young and business are prodding it to see

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Posted in Social Media on Mar 7th 2012

I’ve tweeted. Social media strategy complete.

If you’ve read anything on using social media for business I’m sure you’ve come up against your fair share of articles essentially saying social media is the silver bullet to solve all of your business worries: access to millions of people, cheap, easy etc etc. Well, yes it is simple to sign up to twitter and randomly

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Posted in Marketing, Social Media on Feb 23rd 2012

What is good content and are you providing it?

We constantly say it here, but it’s worth repeating: A solid SEO strategy starts with having decent content to link to. If there’s poo at the end of the trail no one’s going to want to follow that scent. Good content is going to engage your audience and is going to grow in popularity organically. It’s

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Posted in Content, SEO, Social Media on Feb 21st 2012

What, and why do you need a SSL certificate?

Recently Facebook made it mandatory to supply a “Secure Page Tab URL” for users on a HTTPS connection. This means that if you have a visitor to your Facebook page that has elected to browse Facebook via a secure connection and you haven’t provided a means for Facebook to reach your custom tab via a https connection

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Posted in Social Media, Technical on Feb 9th 2012

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A third of search clicks are for e-commerce>

Hitwise have compiled some interesting figures, taking a “snapshot of search in the UK” December 2011 saw the busiest month more

YouTube in your SEO arsenal>

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