A third of search clicks are for e-commerce

Posted on March 16, 2012

Hitwise have compiled some interesting figures, taking a “snapshot of search in the UK

December 2011 saw the busiest month for UK search traffic with a staggering 2.3 billion visits. Over a 1/3 of the clicks on search results were sending traffic to some kind of e-commerce (transactional) site. A third of 2 something billion ain’t too shabby is it? These figures are for December though, so they’re more than likely skewed because of the little event by the name of Christmas. But never the less it’s a pretty sure sign that search is a powerful traffic driver, provided your site can be seen.

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