Flash does undoubtedly have its problems and hasn’t always been used with that much care, especially evident when you think of those irritating flashing ad banners. But it’s also bought widespread video and audio to the web as well as an easily programmable platform for things more demanding than rollover effects.
The big problem with Flash especially from an SEO perspective is that search engines find it difficult to crawl and gather the information they need from it. If your entire site is built in flash getting control of really important SEO factors like URLs, pages tiles and easily readable text is going to be an uphill battle. The engines are getting better all the time, but why make it hard for yourself when there are really good alternatives available? This is especially true if you’re using a flash animation for your menu. There really is no need for it. If you are using flash for your menu the first thing you should do is swap it for an HTML/CSS version. If a search engine can’t make sense of your website it’s going to severely hamper your chance of doing well in the results. There are also usability issues with a site entirely built in Flash. Handling the right click, opening new tabs or windows is tricky and not there by default, the back button and history wont work in the same way as a standard HTML site. All these little things can really add up to irritate your visitors and affect the success of your site. Both in terms of your conversion rates and indirectly your search rankings as your users are less likely to share and promote your content. Last and not least iOS based devices (iPhones, iPads, iPod Touches) don’t support flash at all so your flash site is going to be a big square of nothingness on those pretty screens.
Contact us if you want to discuss changes to your website or if you don’t know if your site is harming your positions in search engine
Posted in: SEO