We don’t believe SEO is just about optimising the bejezzus out of a handfull of pages on your site for a few keywords. The ultimate goal in our SEO work is to get your site in front of as many potential customers as possible and ultimately help you to do more business. Making sure your website is up there, in the top spot is of course a high priority, but using third party sites can give you some much needed exposure outside of the usual search results.
YouTube is one such channel that can be wonderful in exposing your content. The videos feature directly in Google search results, which is nice. The site also has a huge number of users browsing and using the service. Recently we talked about the importance of interesting content as a corner stone of a good SEO campaign. Showing your products or service in video form can give a real feel for what you do and really enhance the textual content. The hugely reduced publishing costs that the web allows you to provide some amazing video content, highlighting your business and have it open to a potentially huge audience. No matter how niche the content is though, you don’t need to justify its publication to some publishing gatekeeper and if you do have a hit on your hands the costs aren’t prohibitive.
More and more I find myself looking for video demos or comparisons of products I would like to buy. Although a video isn’t as good as actually getting the thing in your hands it can be a wonderful enrichment to a bit of text and a blurry photograph. Fuji, via “The Fuji Guys” are really making a lot of use of YouTube to show off their products. Of course Fuji are also producing slick adverts, but the Fuij Guys videos offer more of a demonstation feel and also give direct feedback to customers comments.
So focusing on YouTube specifically, what should you bear in mind when you’re publishing video content? Firstly, I’m not pretending that producing a good looking video is easy. It’s not. It’s a skill and needs work. You have to make a decision if you are capable of the production standard you want or if you need to find someone to help you. These videos are going to represent your business and you want to make the best impression.
Let’s assume you have some content you’re happy with. How should you present it?
Posted in: Content